Eidetic Grammar



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Luka Stojanovic

Milan Cvetkovic

Joe Cai

Lucy Liu


by The Architectural Mythologems

What is architecture?

Architecture is a reflection. The reflection is the mirror of the present drawn through the filter of historical knowledge (past). It is the duty of architecture to create a harmonious relationship between historicity and the present. The schematism and dynamics of this relationship are recognisable as much in architecture as in man. Therefore, architecture, as an extension of man, should be a place where man recognizes himself.

The human extension is not, or should not be, arbitrary. “No one is accidentally good; virtue must be learned” Seneca.

To convey value, the value must have its language.

Story-Telling-Design (Notation of Meaning)

“Story-Telling-Design” is a space that goes beyond arbitrariness by creating a structural narrative. The design thus becomes a transmitter of semantics or meaning. The new narrative is articulated through ideas.

Heuristic (exploratory) Game – In modern science, it is known that our subconscious detects, analyses and processes most stimuli and phenomena (context/discourse). At the same time, consciousness resonates with a small proportion of external bits (selection). The Story-Telling-Design deletes this invisible line of separation between the conscious and the unconscious by introducing Eidetic (visual) logic. To be as descriptive as possible, the benefits and definitions of Eidetic logic will be pointed out as a list:

– Visibility of cause and effect relations – The system (Design) is created by conjugating the smallest particulars (morphemes) according to visual, logical laws, and their progress can be monitored, until their resolution. By following the multiplication from the original unit to the final design, it is possible to follow the laws and use them as a basis for thinking – the Visual Logic Analogon. This pattern is evident in any inductive or deductive scientific analysis. As a pictorial representation of the scientific modus operandi, the design, as a principle, is a constant reminder of the interrelations of values, their dynamics, the variations, and the final resolutions. The design thus becomes more than a summation of its parts and becomes the original Ornament (Announcement) of the Story. Design becomes a new concept.

– Educational Apparatus – The Big Picture – The same pattern that applies to music, a sentence, a book, or a movie, applies to visual stimuli. A child looking at a form that is planned rather than arbitrarily obtained and standing in a systematic relationship with the whole (macro-image) offers a structural experience of the phenomenon, that is, its understanding at the level of visual logic from beginning to end, from detail to totality, from many to one, and vice versa. This is an insight into the totality. Insight into the “big picture”, which is recognized both through cause and effect. The systematic subconscious connections of larger images with smaller ones teach children comparative analysis and derivations, ie the recognition of universal patterns. Participation in this type of visual-imaginary heuristic game encourages structural creative thinking by assigning basic directions.

– The user as a writer of new stories – The horizon of expectation (interpretation of a work of art). A story can have more narratives, and their number is only conditioned by the imagination and eloquence of the observers. The design is the phenomenon of the “ego in the mirror”, and as a reflection of ourselves provides new conclusions and perspectives that play out before our eyes in the space that surrounds us.

– Critical Regionalism – In this case, harmony goes beyond mere aesthetic scales, and makes a real bridge between aesthetics and meaning. Modelled on archaic architecture, the architectural design is a “living” system that has its history, ergo exudes the values of the site where it originated and uses the site’s amenities to become a space that embodies the genius loci.

– Design as the brand – Unique and authentic design language becomes the new concept. The new concept becomes the new image. If architecture is coherent, this macro-symbol can strongly reflect your brand. The completely original language of poly-semantic allegories about ideas and values. This kind of symbolic identity resonates with a new image of how deep branding can go.


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